“Nella Nuova Fattoria” per il Gruppo Innova
𝗡𝗲𝗹𝗹𝗮 𝗡𝘂𝗼𝘃𝗮 𝗙𝗮𝘁𝘁𝗼𝗿𝗶𝗮 is a project by ᴇᴅᴜᴄᴀᴢɪᴏɴᴇ ᴀᴍʙɪᴇɴᴛᴀʟᴇ ᴇᴅ ᴀʟɪᴍᴇɴᴛᴀʀᴇ that we curated for Innova.
We dealt with the creation of the “𝑐𝑜𝑛𝑐𝑒𝑝𝑡” and the “𝑏𝑟𝑎𝑛𝑑” of the project, the designing of the 𝑓𝑜𝑟𝑚𝑎𝑡 and the definition of the 𝑝𝑖𝑎𝑛𝑜 𝑑i 𝑐𝑜𝑚𝑢𝑛𝑖𝑐𝑎𝑧𝑖𝑜𝑛𝑒. (communication plan)
𝐿𝑎 𝑁𝑢𝑜𝑣𝑎 𝐹𝑎𝑡𝑡𝑜𝑟𝑖𝑎 recalls the traditional values of the “Old Farm”, renewing and updating them: we transformed the children’s canteen into a place where you eat in a healthy, safe and fun way thanks to playful, easy-to-access and high-impact content capable of gaining the interest of children.
The environments of the “Nuova Fattoria” and all the characters who inhabit it were created specifically for the project by @lorenzoterranera, one of the best-known Italian illustrators.