Brand Identity for Fit4Well

Fit4Well Studio is a space in which to train mind and body.

We were chosen to devise the brand identity starting from the concept:
achieving physical and mental fitness to improve one’s well-being
(Fitness for Wellness).

In the logo design, the 4 represents the individual who is placed in the center and carries out physical activity for his own well-being. Furthermore, 4 is the number of main activities in the Studio: pilates, functional training, weight loss and postural.

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