The Sense of Creativity – Smell Experience for Luiss Business School

The protagonists, divided into teams, are the owners of a startup and have the goal of creating a fragrance that speaks about the company, makes it memorable and attractive to customers. The fragrance must be a vehicle to communicate the values and essence of the brand and must distinguish the company in the market, making it recognizable and unique. In the final performance, each team must convince the other participants to choose their product.

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