WE SEE BEYOND is the concept we created for the Ericsson CU SEE Sales Summit 2026, a corporate event that brought together the entire Sales community of South Europe + Eurasia.

The project was inspired by the event’s key objectives: strengthening connections, sharing experiences, building a shared vision, and fostering a sense of belonging.

The naming embodies three core values: WE, the strength of a community; SEE, a shared vision and a reference to the Customer Unit; BEYOND, the ability to look ahead and explore new possibilities.

The visual identity reimagines the three iconic bars of the Ericsson logo through the concepts of Connect, Grow, and Change, creating a new dynamic symbol made up of three distinctive elements that connect, reinforce one another, and move forward together toward the future.

Abbiamo anche progettato il event format as a two-day experiential journey, combining Ericsson’s strategic content with team-based gamification to encourage interaction, collaboration, and active participation.

We design original and engaging corporate events, taking care of every aspect, from concept and naming to visual identity and experiential formats. 

Write to us at: info@multiolistica.com We would be happy to tell you how we can help.