𝐼𝑙 𝑠𝑒𝑛𝑠𝑜 𝑑𝑒𝑙𝑙𝑎 𝑐𝑟𝑒𝑎𝑡𝑖𝑣𝑖𝑡𝑎̀© is an exciting experiential laboratory to develop creativity in business. The objective is to promote the brand of 5 startups through products and performances designed with the 5 senses𝑖.

 The protagonists, divided into groups, will have to:

Make a gadget – TOUCH
Creating a perfume – SMELL
Invent a gourmet dish – TASTE
Compose a jingle – HEARING
Shoot a video clip – SIGHT

At the end of the laboratory, a debriefing takes place in which the teams share with others what they have produced through demonstrations, tastings and performances: the activities and experiences lived during the laboratory are always attributable to skills and aspects typical of business management .

Each team will finally vote on the work of the others, giving them a score that will determine the final ranking!