Il Senso della Creatività© per la Luiss Business School

The Sense of Creativity© for Luiss Business School

𝐼𝑙 𝑠𝑒𝑛𝑠𝑜 𝑑𝑒𝑙𝑙𝑎 𝑐𝑟𝑒𝑎𝑡𝑖𝑣𝑖𝑡𝑎̀© is an exciting experiential laboratory to develop creativity in business.
🎯 The objective is to promote the brand of 5 startups through products and performances designed with the 5 senses𝑖.

👩‍🎓 The protagonists, divided into groups, will have to:

✋ Make a gadget – TOUCH
👃 Creating a perfume – SMELL
👅 Invent a gourmet dish – TASTE
👂Compose a jingle – HEARING
👁 Shoot a video clip – SIGHT

💬 At the end of the laboratory, a debriefing takes place in which the teams share with others what they have produced through demonstrations, tastings and performances: the activities and experiences lived during the laboratory are always attributable to skills and aspects typical of business management .

🏆 Each team will finally vote on the work of the others, giving them a score that will determine the final ranking!

Other project examples

Creativity for young entrepreneurs @ENI


Symphony of Words and Symphony in Power Point @Babcock


Salesman’s Music Score @Accademia Treccani


Salesman’s Music Score @High Quality Food


Houston we’ve solved the problem© @Babcock


Eroe in viaggio© @ManagerItalia

Secret Flavors @Confesercenti